Monday, July 3, 2006

Disillusioned with Disillusionment

A couple days ago, I was enjoying an indulgent lunch at the Bear Rock Cafe when it occurred to me that I had a beverage packaged in a glass bottle. I got up and upon being unable to locate a recycling bin, I queried the cashiers,

"Excuse me, do you have recycling facilities?"

"Uh... no.... sorry..."

"Do you have a suggestion box?"

"Uh... no... YES- yes we do. Right over there -->"

I must say that it was a pathetic excuse for a suggestion box and only had space for postal information and one's favorite sandwich. I ended up carrying the bottles home. Normally, I don't really think about recycling while I'm at restaurants- not even fast food joints, but the Bear Rock Cafe sells almost all of it's beverages in glass or plastic bottles. It seems like a logical step to get recycling facilities. Most people don't really doubt the value of recycling these days, so why wouldn't this have come up previously? M'Colleague Kat and I have both e-mailed the all powerful BRC and received the same form letter:

Thank you for taking the time to email us your feedback. We agree that it is important to recycle in our restaurants. I have forwarded your comments to our Vice President of Operations and we will work on this matter. Please accept the attached coupon and enjoy your next sandwich or salad on us. Thank you for your patronage. I hope you will visit again soon.
*Best regards,* *Deneen* **
*Deneen Nethercutt*
*Vice President of Marketing*
*Bear Rock Services, Inc.*


Hardly a satisfactory response. Worse than that is the unsettling truth that not for one second did I expect success from this venture. I assumed that my note would go unnoticed. This is a microcosm of a much larger issue. Things that should be shocking or outraging have become ho-hum and commonplace. Our nation has been lied to? Big Whoop. Since childhood, I have been taught that politicians lie and that they never to what they promise they will. We have made the mistake of becoming pessimistic realists with every ounce of idealism squeezed out. We have adapted and learned to accept and function in a world where our efforts are completely worthless.

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